What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is the process applied to a website in order to increase its chances of being found and ranked by the top Search Engines. Having your website optimised from the beginning will have a far more effective result and incur less expense, than having it done at the end of the design process.

Optimisation is an integral part of website design and development process and should not be underestimated. Statistics show that over 85% of internet users today will use their favourite Search Engine in order to find what they are looking for, and almost 95% of them don't proceed past the first 4 pages of results.

It is for this very reason that your website needs to be optimised correctly in order to achieve optimal performance.

Why Optimise Your Website for Search Engines?

Not only is it important to for a website to look appealing, it also needs to be ranked well by Search Engines and in order for this to occur, a website needs to be Optimised.

The key factors for a good website are a combination of both design and infrastructure. Unfortunately, many people are so focussed on their website's appearance that they totally ignore the key element which drives potential customers to their website.

In short, the client ends up with a really nice website with minimal traffic because it cannot be found by Search Engines.

How does Search Engine Optimisation work?

When an online user enters keywords into the search box of a major Search Engine and hits search, that Search Engine sends out a spider program, or web crawler, that scours the web and then provides the user with links to websites with content relevant to the entered keywords. Optimisation increases the chances of your website returning higher in the returned listing results.

Key benefits of SEO?

	For a single investment, your website will attract visitors from the major Search Engines. ( Google, Yahoo & MSN )
	Don't waste money on 'Pay Per Click' schemes, instead invest your funds on a well designed website, including Link Building. ( Link Exchange )
	Having a high Search Engine ranking will gain respect from other competitors and customers.
	Any new pages added to your website will automatically be indexed by Search Engines for no extra cost.

Link Building

Search Engine Spiders / Robots are continually scouring the internet and treat any links to your website as a vote of confidence in your site. They believe that if other websites are linking to you, then your website must have something good to offer. Hence your website will tend to Rank Higher.

For this reason, you need to create a positive link structure network that points to your website. There are two types of links: Reciprocal and One-Way-Links ( Back Links )

Reciprocal Links

Websites can swap or exchange their links. Normally a site will have a dedicated page called Resources, Partners, Useful Links etc. This page will contain links to various other websites, who will inturn have your website link on their site.

One-Way-Links

Search engine indexing algorithms give more weight to one way links than they do with reciprocal links. They count the one way links as quality votes for your site and you take no risk of linking to bad neighbourhood or even banned websites.

To rank high in search engines, it's very important to have one way links coming from related websites and/or related web pages. That way, not only you will rank higher, but you will receive targeted traffic from the text links as well.

Our Search Engine Optimisation (SEO) and Website Design Services Include

	Keyword Search
	Website Design and Analysis
	Meta Tag Configuration
	Site Submission
	Link Building

Other Alternatives

Listed below are a few Less Expensive and potentially more Financially Viable alternatives which you can resort to in order to increase your profile:

	Word of Mouth
	Flyers & Brochures
	Signage
	Include your Website URL on Business Cards, Invoices etc
	Include a link to your website in the Yellow or White Pages
Top