With so many websites competing online, implementing a well-designed SEO website promotion campaign plays a pivotal role in where your website will rank in comparison to those of your other competitors. It only stands to reason that the higher your website appears within the search results for your targeted keyword phrases, the greater the chances that you will be found by your target audience. Websites that rank high, generate more traffic and provide higher conversion rates for sales.
Unfortunately, all too many website owners are completely unaware of how important SEO promotion is and how it can determine how well their website ranks in the search engine returns. The truth is that no matter how well your website is designed, coded or looks, it will very rarely rank as high as a site that has been optimised.
Make your website stand out from your other online competitors with an SEO Website Promotion campaign from GM Web Designs. Contact us today to discuss our SEO Promotion services and discuss how and why search engine optimisation plays a crucial role in your websites online success.
Why SEO Promotion plays an important role in the web design process & your websites online success
Those companies who decide to have their website optimised will experience far better returns and greater online exposure, than those who choose not to include some sort of SEO promotion campaign as part of their marketing strategy. More often than not, businesses will benefit by having their website optimised because their site will rank higher in the search results for their targeted keyword phrases.
Every day more and more people are choosing to use the search engines such as Google, Bing and Yahoo in order tom locate the product or service in which they require and statistics show that approximately 90% of them will not proceed past the first few pages of results and is is for this very reason that your website must to be designed and correctly optimised to give it any chance of achieving a high Google page ranking for your targeted keyword phrases. It is imperative to understand that a well designed SEO promotion campaign forms the backbone of your websites online success and as such should never be underestimated or excluded.
SEO Website Promotion Techniques
Web designers acknowledge that there are many techniques involved in the SEO Promotion process. Having your website designed by a professional web designer will ensure your site reaches and attracts your target audience as well as promote and expose your company’s image to millions of viewers. Quite often, thinking outside the 'Box' can produce great results. For example, targeting the highest searched keywords for your industry will only make reaching the top position all that much harder, so try selecting similar keyword phrases that are not as popular.
SEO Promotion is an ongoing process
In Australia Google is regarded as being the preferred choice of search engine, so any SEO promotion you incorporate into your websites online strategy, needs to be geared towards Google. Contrary to many peoples belief, SEO is not a once off process that web designers apply to a website, causing it to magically leap your website to the top of the search results overnight.
In reality, SEO Promotion is an on-going process that can often take months to produce any results. This is made even harder due to the ever changing nature of search engine algorithms meaning websites need to change constantly in order to achieve and maintain high rankings. Failure to do so will see your website slide down the rankings.
Increase website exposure - Correctly optimising your website will result in helping increase your websites exposure within the search results of the major search engines thus allowing your website reach a much larger audience, be more accessible and in return, generate more relevant traffic. The flow on effect is your website will attract more sales leads, allowing for higher conversion rates.
Website Visibility - Having a well optimised website will help increase the chances of your site being successful in reaching and being found by your target market audience. Because many people don't search past the first couple of pages, means it is extremely important that your website ranks in the top results for your targeted keyword phrases. In summary, incorporating a well constructed SEO strategy as pert of your online marketing campaign well see your website being listed higher in the search results.
Increase Traffic - Getting traffic to your website is paramount to nay online success and in order to achieve this, your website needs to be visible in the search returns. It is a well-known fact that a high ranking website = higher visibility = increased website traffic. Implementing some sort of SEO promotion into your online campaign will see you capturing website traffic previously going to your competitors sites will now be captured by you.
Outranking your competitors - SEO Promotion will see your business gain a key advantage over websites owned by your other competitors that have not had their website optimised. An optimised website will certainly rank much higher within the search results thus increasing the chance of customers finding your website. Increased and higher visibility will lead to an increase in sales.