White Hat SEO and Black Hat SEO techniques can determine where you website ranks in the search results for your targeted keyword phrases. In short the website design and Search engine optimisation plays a key role in ensuring that your website succeeds in obtaining maximum search engine visibility and in turn ranking higher than those of your other competitors. Unfortunately, with the ever increasing number of businesses now moving on-line has only made the task more difficult.

Normally web designers will employ ethical or White Hat SEO techniques in order to make a website rank high in the search results for certain keyword phrases, however with millions of on-line businesses all vying for the number one ranking for their respective service, has forced some web designers to begin using unethical practices, otherwise known as Black Hat SEO.

What is White Hat SEO?

White Hat SEO describes the ethical practices used by web designers to optimise a website in order achieve optimal on-line visibility for specified keywords. White Hat SEO Techniques promote long term results conform to Google's SEO guidelines and is regarded as being the most effective process of website promotion.

What is White Hat SEO and what does White Hat SEO involve:

  • Keyword Density
  • Good and informative website content
  • Well configured Title bar, and Meta Tags
  • Link structures that adhere to search engine guidelines
  • Link Exchange

What is Black Hat SEO?

Black Hat SEO is the opposite to White Hat SEO and as such is deemed as being unethical. Black Hat SEO is considered to be an aggressive SEO tactic and as such tend to ignore fundamental search engine guidelines. Although these practices can generate quick results, they are more often than not short term. Choosing to implement Black Hat SEO techniques to increase your website's on-line visibility and ranking should be discouraged as your website may very well be banned from major search engines.

What do Black Hat SEO techniques include:

  • Keyword Stuffing
  • Cloaking
  • Hidden Links & Text
  • Redirects
  • Doorway Pages

In Conclusion

Using White Hat SEO and avoiding Black Hat SEO techniques will see your website move up the search engine rankings without wondering if or when your site will be banned for incorporating unethical Black Hat SEO practises. White Hat SEO is the organic process used to promote a website and increase your websites chance of reaching your target audience, resulting in increased traffic and sales conversions, making it a great investment for your business.

Implementing White Hat SEO will generate long term benefits.

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